Indian Companies

‘Second Career’ by the Tatas

Last month, the Tata Group launched India’s first advertisement campaign to convince women who have taken career breaks to return to the workplace.

“Second Career is an innovative way of making use of this unique talent pool which has been largely ignored by the industry. The women are as good as those we find at MBA campuses. They may be older but they have the same skill sets”, says Rajesh Dahiya, VP – Tata Group. The Tata group wants to increase the percentage of women in its workforce from the current 15-20%. This program is for the women who have taken less than 8 years of career breaks due to personal or family reasons.

ü      The Tata Group has launched the Tata Second Career Internship Programme (SCIP).

ü      The projects will be initially offered only in Mumbai, Navi Mumbai and Pune.

ü      On the very first day of its launch, the portal received 5,500 hits and nearly 500 resumes were posted.

ü      The company’s initial target is to get at least 50 good professional women on board.

Simply, this initiative is a path breaking one. If it succeeds, and we hope given the HR expertise the Tatas have, it stands to breaks a lot of perceptions, and gives a mountain of hope to the women who have to sacrifice their fruitful years of career in order to build their families. Time and again, it is proven that in any given condition: it is one ‘act’ that changes things. A thousand words by any other company won’t even be compared with what the Tata Group has done by its one ‘act’.

BTW, some of you may find this statistics interesting:

ü      35% (14 Crore) of India’s 40 Crore workforce in the organised and unorganised sector are women.

ü      37% of Indian women are working at the age of 25.

ü      22% of Indian women work by the age of 35. (Many of those who drop out, never return.)

ü      98% of Indian working women work in unorganised sector.

This initiative is one which no one will mind to be ‘imitated’ by all other companies. Let us celebrate it.

Welcome to the Wapas Working Women (WWW)! (Wapas is Hindi for ‘Again’)

Want to know more? : www.tatasecondcareer.com , Tata Press Release, Mint Article, Business_Standard Article