Indian Companies

Indians know how to play game!

Few Indian companies have the size and the might that can give global firms a shiver. This incident gives a change.  

Mahindra & Mahindra is World's third largest tractor manufacturer. The # 1 is John Deere from the US. John Deere is considered one of the flag bearers of American industrial success.

Mahindras have been selling tractors in the US, have found a niche, but still are small players. But John Deere got so worried about M&M, that it offered a $1,500 rebate to anyone who would trade in his or her Mahindra for a John Deere.

Now what do you think M&M did?

They brought out an ad, showing a pretty blonde riding a Mahindra. "Deere John," read the caption, "I have found someone new."

See, we can play it game too! :)

(Kumar Rahul Tiwary)

Picture:     Mahindra’s tractor